S. Sivakumar, the Group Head of Agri and IT Businesses for ITC Ltd, is the architect of ITC eChoupal. At The #NAMA Conference, being held on October 10th 2012 at The Westin, Gurgaon, we'll get a reality check on rural India from him: how will digitization of value chains change things? What impact can 4G connectivity have? What content will they consume? What kind of barriers need to be addressed when it comes to creating digital services for Rural India. There's a substantive pitch that is being made, especially with the Indian government's Bharat Broadband initiative, to provide fibre to all panchayats in India, but is there a demand? How can one create this demand?

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